Sony – World Cup 2010
Over a three year period, Mode-AL worked with systems integrator, Sony Products Division to develop a repertoire of shapes and structures to support the Sony Ziris platform. This technology allows content to be streamed in three dimensions on any shape.
The result was a free hanging digital signage display stand for the Sony brand based on a football to celebrate the Fifa World Cup 2010 in South Africa.
The Mode-AL team designed and manufactured six stands that could support nine 46 inch and 55 inch monitors.These were configured to be collapsed down and packed into flight cases for transport across the globe so each continent (excluding Antarctica of course) could display its own system. Once the last ball had been kicked and the Jules Rimey trophy was held aloft by the Spanish victors, the signs were placed into Sony shops.